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The new corporate campaign

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Tsaradia launches its new corporate campaign: "TSARADIA, One Island, One Smile and You"

This picture has not gone unnoticed for several weeks in Madagascar. The Tsaradia company has put the little things in the big leagues for its first communication campaign by investing in the media landscape of the Big Island.

Subsidiary of Air Madagascar, the company was named Tsaradia, which literally means "a beautiful journey". This simple name reflects the company's positioning and conveys the values it embodies:

Customer orientation
The professionalism
Malagasy know-how
Citizen responsibility
Through his image, Tsaradia is very determined to democratize the travel in Madagascar.

Watch the short video spot

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