This picture has not gone unnoticed for several weeks in Madagascar. The Tsaradia company has put the little things in the big leagues for its first communication campaign by investing in the media landscape of the Big Island.
Subsidiary of Air Madagascar, the company was named Tsaradia, which literally means "a beautiful journey". This simple name reflects the company's positioning and conveys the values it embodies:
Through his image, Tsaradia is very determined to democratize the travel in Madagascar.